Fiat – Factory Sale
TVC for a weekend special sale inside a Fiat Factory using comedy to highlight a sense of urgency. We hired a professional base jumper “Sabiá” and recorded the helicopter sequence as it is. The pilot was hidden so Sabiá could jump whilst the camera and the presenter were safe.
Translation Script
– There it is, commander.
– Only this weekend Fiat is having a big sale with the best prices.
– There are thousands of options.
– Don’t miss it!
– Fiat Factory Sale. Only this weekend.