Fiat – Factory Sale

TVC for a weekend special sale inside a Fiat Factory using comedy to highlight a sense of urgency. We hired a professional base jumper “Sabiá” and recorded the helicopter sequence as it is. The pilot was hidden so Sabiá could jump whilst the camera and the presenter were safe.

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Translation Script
– There it is, commander.
– Only this weekend Fiat is having a big sale with the best prices.
– There are thousands of options.
– Don’t miss it!
– Fiat Factory Sale. Only this weekend.

AD: Leandro Hermann
CW: Vitor Patalano
CD: Valdir Bianchi
CD: Fernando Campos